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Brand Identity

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Brand identity is like the superhero costume for your business

This is the complete and consistent image of your brand – not just how it looks, but how it speaks and feels.
It helps your audience recognize, trust, and connect with your brand
across every platform.
Stand out and turn connection into conversion!

The Brand Identity service includes:

Brand discovery process

The Goal, Vision, Mission, Values

Defining what your brand believes in, why it exists, and where it's going.

Target Audience

We will discover the specific group of people your brand is meant to serve.

Brand Personality

The human traits and tone your brand expresses.

Brand Archetype

An universal character model or personality framework.

Brand Character

Shows how your brand behaves and speaks through tone and voice.

Visual identity​

Logo & Logotype

And its variations for different use cases.

Moodboards with look & feel

A visual collage that captures the style, tone, and emotion of your brand.

Color palette & Typography

They set the visual tone of your brand and ensure consistency.

Key visual

Your brand’s main graphic theme.

Style guide

A guide to using your brand’s visuals and voice in one document.

Project Roadmap

The first video meeting!
Non-binding and free

1

This will be our first online meeting. We will introduce ourselves and talk about your needs, terms, and my offer. This video call is completely non-binding and free of charge. If we get along, I will send you a draft contract, and we can schedule our next meeting.

Kick-Off and Self-Discovery

2

During this session, we will meet for the second time to finalize the agreement, the down payment, and officially kick off our cooperation! I will ask you a few questions about your company details, your current and future clients, and your aspirations. Based on your needs, I will share some inspirations and materials that I believe will be helpful for your brand's self-discovery and how you want to present yourself to the world. It will be an insightful adventure!

Research and Analysis

3

During this phase, I will gather information from you and conduct my own research. Using this comprehensive data, I will begin crafting your target audience profiles and developing the brand strategy. We will remain in constant communication – whether through written messages or scheduled video calls, to ensure alignment throughout the process.

The Design Phase

4

During this stage, I'll work my magic! I'll create the initial drafts of logos, fonts, colors, and structures. Initially, the concepts may be somewhat rough, but they will guide us in determining the direction we want to take. Subsequently, we will refine the ideas step by step to achieve a satisfying result. The design and feedback phases will be iterative. At each stage, you'll have the opportunity to share your opinions.

The Final Stage

5

Finally, we'll reach the moment when you'll feel that THIS IS IT! At this point, I'll prepare your final files and the brand book, ensuring they meet all technical requirements. Additionally, I'll provide instructions on how and where to use the files. Once the payment is finalized, all Brand Identity files will be sent to you. Enjoy!

Have questions?

I'd love to chat. Book a free call and get all your questions answered!